Customer Experience

  • Ar Rabi, Riyadh 13315, Saudi Arabia
  • Info@cx.com.sa
  • +966 50 434 3344

+966 50 434 3344

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Hansa Research Group

Company Hansa Research Group

Hansa Research Group (HRG) is a global consumer insights and CX company headquartered in India. Hansa Research is a part of R K SWAMY | HANSA Group of companies which are India’s leading multi-discipline, multi-location, marketing communications, and services groups, serving the needs of a wide array of companies globally. 

The company has been in the business of actionable insights and analytics since 1983 and has conducted some path-breaking work, which has become the industry standard in India i.e. Indian Readership Survey, Household Potential Index, Indian Outdoor Survey, and Insurance CuES.

Who Is Hansa Research Group

Apart from having a strong base in India, it also has offices in the US, Singapore, Bangladesh, and the UAE. Hansa Research has delivered research services in more than 100 countries. They deliver more than 1250 research programs annually across the globe and conduct the largest CX study for a single client with an annual sample size of 2.2 Million.

The market research company engages and provides services to companies across industries primarily in BFSI, Automotive, FMCG, Media, Retail, Social & Development, Government, and Manufacturing among others. Over the years, Hansa Research has forged several strategic partnerships and alliances with organizations across the globe like CXKSA, Strategir network, Qualtrics, Medallia, Touchpoint analytics, and many more.

The organization is also an active member of global and domestic associations and industry bodies, including European Society for Opinion and Research (ESOMAR), Insights Association (IA), and part of the managing committee of Market Research Society of India (MRSI).

What characterizes Hansa Research Group

Mission
Vision
Hansa Strengths

To focus on innovation and value addition to help clients make insightful decisions. Empower clients to meet their business goals and accelerate growth.

To have a deep understanding of the consumer and have her at the core of all decision-making for brands.

  • Large Operational Setup
  • Validated Framework in CX and Brand
  • Excellent Digital Proficiency
  • Diverse Industry Knowledge
  • Vast Geographical Reach
  • Global Expertise
  • Customized Programs for Actionable Results
  • Trusted and Reputed
Hansa Research Services
Product Portfolio

Hansa Research is a customer-centric insights company that combines research expertise and technology. The company enables partners to make extraordinary decisions.

  • Net Promoter Score (NPS) Studies (Relationship NPS and Transaction NPS studies) 

  • Customer Satisfaction Quotient / Index 

  • Citizen Happiness Index 

  • Mystery Shopping / Mystery Audits

  • NPS Simulator (predictive tool for internal stakeholder target setting)  

  • Employee Satisfaction Studies 

  • Analytics with Client Internal Data

  • Workshops for Action Planning and Target Setting

  • Lost Customer Analytics

  • UX / UI Studies